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The flexibility of A.D.A.M.’s offerings allows MedTouch to leverage opportunities for clients around search engine marketing and deliver proven ROI

CAMBRIDGE, Mass.–(BUSINESS WIRE)–MedTouch, a leading provider of interactive, web-based solutions for health care organizations, today announced it has entered into a partnership with A.D.A.M., Inc. (Nasdaq: ADAM), a leading provider of consumer health care information. The partnership allows MedTouch clients the opportunity to take advantage of the full array of A.D.A.M.’s health information products, services and solutions.

“Hospitals need solutions that provide health care consumers with easy access to the best information while ensuring their bottom-line goals are being met,” said Paul Griffiths, CEO of MedTouch. “The flexibility of A.D.A.M.’s offerings gives them a unique strength in an extremely competitive space. We’re thrilled to leverage their expertise with clients who are committed to building strategic search engine marketing campaigns and proving that investments in online marketing are a necessary and effective means of reaching health care consumers.”

For more than a decade, A.D.A.M. has helped people navigate the complex world of human anatomy and health with user-friendly content and images that use a variety of multimedia elements to inform and educate. The A.D.A.M. content solutions are consumer oriented and reviewed by a network of non-biased third-party physicians, and specialists. A stringent editorial process and rigorous feedback policy keep A.D.A.M.’s award-winning health information current and accurate.

“MedTouch is focused on the consumer of health care whether it is the patient or the employee. The combination of MedTouch’s expertise in developing highly interactive web solutions and A.D.A.M.’s unique capabilities to educate and inform will provide a critical product offering that enables healthcare institutions to better serve their community of consumers,” said John George, A.D.A.M.’s senior vice president of sales.

About A.D.A.M., Inc.

A.D.A.M. (Nasdaq: ADAM) is a leading provider of high-quality health information and benefits technology solutions to healthcare organizations, employers, consumers, brokers, and educational institutions. With an industry-leading employee and HR benefits management platform, Benergy™, and one of the largest consumer health information libraries in the world, A.D.A.M. empowers consumers to get smart about their health and wellness, while reducing the costs of healthcare and benefits administration. For more information, visit www.adam.com or call 1-800-408-ADAM.

About MedTouch

MedTouch delivers web intelligence for health care. Whether patient-focused websites, employee-focused Intranets, or online recruitment efforts, MedTouch combines design, technology, and innovation through its software and professional services practice. Clients include nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits. For more information, please visit www.medtouch.com.

This entry was posted on Tuesday, March 18th, 2008 at 12:10 pm and is filed under web best practices, MedTouch. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.